The move from “thinking green” to “embracing green technology” can either be a difficult changeover or a seamless transition, depending on the mindset and resources at your disposal.

At least this is the general attitude espoused by Ric Jones of RJ’s Specialties. Having just completed the Ontario Solar Academy‘s 5-day PV solar installer course, he is eager to take his own green transition to the next level.

I have always been an active steward of the planet, trying to reduce waste while raising awareness. With my recent training from the Ontario Solar Academy, I hope to expand my network and marshal even greater resources towards saving Mother Earth.

Jones plans on sitting for the North American Board of Certified Energy Practitioner’s (NABCEP) Entry Level Exam in the coming weeks. Thereafter, he hopes to apply for the more advanced NABCEP PV Installer Certification. Because Canada currently has very few solar professionals with this qualification, the timing of Jones’ entry into the industry could not be more ideal.

Making “Green” Profitable and Intuitive

A specialist in geothermal unit installations and in-floor heating systems, Jones has spent the last two years making contacts throughout the energy industry, connecting with others equally committed to building a more sustainable future. “I was fortunate to have such a supportive network of people, some of whom actually guided me through the process of launching my own business in renewable energy solutions.” Jones adds that “I initially laughed off suggestions to start a company dedicated to sustainability, but the enthusiasm was infectious and the encouragement overwhelming.”

Jones’ goal is to make the green transition as smooth as possible by leveraging environmentally friendly technology and ecologically sound business principles. To that end, he plans on working with local contractors who specialize in PV solar and geothermal installations to help bring clean, free energy to the masses. At a time when traditional hurdles like technology and cost are fading, Jones believes that the biggest impediment to widespread adoption is information. “I will offer consultations for those who have questions about solar system design, implementation, and ROI.”

While the success of Jones’ new venture will ultimately depend on his ability to educate users on the benefits of green technology, his quest will be much aided by growing concerns about ecological damage, fluctuating fuel prices, and energy security. Paraphrasing the words of Steve Hounsell, advisor to Ontario Power Generation, Jones concludes “we have only one planet - we can no longer continue borrowing from the generations of tomorrow to finance the wants of today.”